SmartMom® was developed by Optimal Birth BC, in partnership with the BC Ministry of Health, the Northern Health Authority, the First Nations Health Authority, and Perinatal Services BC. The program is endorsed by the Society of Obstetricians and Gynaecologists of Canada (SOGC).

The development of SmartMom® was funded by The Alva Foundation and the Peter Wall Institute of Advanced Studies. Canadian technology companies, Memotext and Impact Mobile, collaborated to help build the tools to deliver the SmartMom® program.

Through an agreement with the Canadian Wireless Telecommunications Association (CWTA), all SmartMom® text messages are delivered to and received by women free of charge.